ASDA launches Kids Eat for £1 initiative for Summer Holidays

Supermarket giant Asda(opens in new tab) is launching a new Kids Eat for £1 initiative to help parents cope with the cost of living crisis over the summer holidays. 

To help families through, Asda has revealed its Kids Eat for £1 deal which will be available throughout the summer holidays. As part of the initiative, children under 16 will be able to get a hot or cold meal for just £1 in Asda cafes across the country. The offer will be available seven days a week with no minimum adult spend required.